MEET OUR TEAM
Dr. Allen Williams, Ph.D. -Sixth-Generation Regenerative Agriculture Pioneer
Dr. Allen Williams, Ph.D., is a world‑renowned expert in regenerative agriculture, celebrated for his groundbreaking work in soil health, grass‑fed beef production, and adaptive grazing systems. As a sixth‑generation family farmer, Dr. Williams brings both heritage and innovation to the field.
Founding Leadership & Global Influence
He is a founding partner in Understanding Ag, LLC, the Soil Health Academy, Regenified, LLC, and Grass Fed Insights, LLC, and has also been affiliated with Joyce Farms. Through these ventures, Dr. Williams has impacted regenerative practices on millions of acres worldwide, consulting with more than 4,000 farmers and ranchers across the U.S., Canada, Mexico, South America, and beyond.
Academic Credentials & Career Transition
Dr. Williams earned his B.S. and M.S. in Animal Science from Clemson University, and his Ph.D. in Livestock Genetics (Reproductive Physiology) from Louisiana State University. He spent 15 influential years as a faculty member at Louisiana Tech University and Mississippi State University before transitioning to full-time regenerative consulting and farming in 2000.
Regenerative Approach: 6-3-4™ System & Adaptive Stewardship
A pioneer of the 6‑3‑4™ system, Dr. Williams champions the Six Principles of Soil Health, the Three Rules of Adaptive Stewardship, and the Four Ecosystem Processes—a framework now central to Understanding Ag’s global teaching methodology. He advocates adaptive grazing and livestock‑cover‑crop integration, highlighting how these practices generate cascading benefits across soil biology, water infiltration, biodiversity, and farm profitability.
Media Presence & Thought Leadership
Dr. Williams is frequently featured in notable documentaries and media focused on climate, food, and regenerative systems, such as Soil Carbon Cowboys, Roots So Deep, Kiss the Ground, the Carbon Nation series, Farmer’s Footprint, Sacred Cow, World Without Cows, as well as appearances on the Dr. Oz Show, ABC Food Forecast News, and TEDxBoston (“First, heal the soil”).
He’s also a prolific author—publishing over 400 articles for both scientific and popular press—and co‑author of the book Before You Have a Cow.
Education & Workshops
As a leading instructor at the Soil Health Academy and Regen Ag 101, Dr. Williams brings core regenerative agricultural principles to learners worldwide through virtual and in‑person education. His video modules on the Three Rules of Adaptive Stewardship and Adaptive Grazing are integral to these programs.
His work spans continents. In 2024, he led workshops and farm walks in the UK—including Carbon Calling and events hosted by Regenerate Outcomes, where he demonstrated soil assessment techniques, enterprise stacking, carbon resilience strategies, and the Six Principles framework.
Chris Williams -
Regenerative Agriculture Visionary & General Manager, Etta Hills Farm
Christopher “Chris” Williams, General Manager of Etta Hills Farm, brings the legacy of sixth-generation family farming in Mississippi and Alabama into the future through regenerative agriculture, technological innovation, and community-driven leadership.
Leadership & Regenerative Mission
Raised on family farms across Mississippi and Alabama, Chris channels decades of hands-on agricultural experience into guiding Etta Hills Farm’s mission to cultivate healthy ecosystems, biodiversity, and nutrient-rich food. Under his leadership—and alongside founders Dr. Allen Williams and James Triplett—Etta Hills Farm has emerged as a beacon of regenerative farming in North Mississippi, transforming former rodeo grounds into an 800-acre model of regenerative success.
Educational Background & Tech-Forward Mindset
Chris earned a degree in Business Information Systems from Mississippi State University, uniquely combining technical savvy with agribusiness acumen. This dual skill set drives his strategic decisions across operations, resource management, and sustainable scaling.
He also founded the Regenerative Ag Club at MSU—now the Regenerative Agriculture Collegiate Program—in partnership with Kiss The Ground, amplifying regenerative farming education across colleges and universities.
Diverse Skills & Community Service
Beyond regenerative farming, Chris brings a versatile skill set including:
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Private pilot, skilled in drone operations
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Certified firefighter, serving with the Central Oktibbeha, Sturgis, and Lafayette County Fire Departments
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Drone pilot for search-and-rescue missions, leveraging technology for community safety and emergency response.
These roles underscore his commitment to community, resilience, and cross-disciplinary leadership.
Collaboration & Education in Regenerative Ag
Chris regularly collaborates with Understanding Ag, LLC and the Soil Health Academy, deepening his knowledge and bringing regenerative principles to Etta Hills Farm and broader audiences.
Stewardship & Brand Expansion
As the driving force behind Etta Hills Farm’s operational success, Chris plays a vital role in the launch of Radically Regenerative—a brand extending the farm’s regenerative mission into broader markets through nutrient-dense products and educational outreach.
James Triplett -
Regenerative Agriculture Advocate & Supply Chain Strategist
James “Trip” Triplett serves as a driving force behind Etta Hills Farm, blending a passion for regenerative agriculture with deep expertise in marketing, communications, and supply chain management. His leadership ensures that the farm’s mission—producing nutrient-dense food while restoring soil health—is paired with strategic outreach that connects consumers directly to their food sources.
Marketing, Communications & Community Outreach
Trip’s career spans strategic consulting, sales, and brand communication, giving him the tools to effectively bridge the gap between farmers and consumers. He works to tell the story of regeneratively raised products in a way that resonates with families, chefs, and retail buyers, encouraging stronger adoption of farm-to-table practices and support for local food systems.
Supply Chain Expertise for Regenerative Success
Leveraging his background in supply chain management, Trip streamlines Etta Hills Farm’s distribution and logistics, ensuring products move from pasture to plate in ways that are environmentally responsible, cost-efficient, and community-focused. His approach not only maximizes freshness and quality but also reduces the environmental footprint of food transportation.
Building Relationships & Lasting Impact
Trip’s vision extends beyond day-to-day operations. By fostering long-term relationships with customers, distributors, and community partners, he works to create a sustainable, connected food system that values both the land and the people who care for it. His initiatives are designed to enhance consumer trust, support local economies, and educate the public about the benefits of regenerative agriculture.
Taylor Anglin -
Livestock Manager & Junior Partner, Etta Hills Farm
Taylor Anglin, Livestock Manager and Junior Partner at Etta Hills Farm, brings a combination of hands-on ranching experience, regenerative livestock expertise, and collaborative leadership to our team.
Regenerative Livestock Stewardship
As Livestock Manager, Taylor leads the care and management of all animals on the farm—ensuring their health, welfare, and role in regenerative systems. She oversees rotation planning, pasture health, and diverse species integration, helping to restore soils and ecosystem balance through thoughtful grazing practices.
Junior Partner & Collaborative Leader
As a Junior Partner, Taylor plays an integral part in shaping Etta Hills Farm’s strategic direction. Her leadership in regenerative livestock systems and cross-team coordination supports innovation in animal care, pasture-restoration, and community engagement.
Community & Educational Engagement
Taylor’s dedication goes beyond animal management—she is a familiar face for visitors, collaborators, and community events. As Livestock Manager, she often represents Etta Hills Farm at tours, workshops, and field days, sharing regenerative livestock principles with learners and neighbors alike.
Antonio Hilliard -Regenerative Associate, Etta Hills Farm
Antonio Hilliard serves as a Regenerative Associate at Etta Hills Farm, contributing to the daily care of livestock, pasture maintenance, and regenerative land management. With a hands-on role in rotational grazing and farm upkeep, Antonio supports the health of the animals and the productivity of the land, ensuring that each operation aligns with the farm’s mission to restore soil health and biodiversity.
Nick Fox - Regenerative Operations Driver, Etta Hills Farm
As Regenerative Operations Driver, Nick Fox plays a vital role in the distribution of Etta Hills Farm’s products, ensuring that regeneratively raised meats and eggs reach customers, restaurants, and retail partners in peak condition. Nick’s work bridges the gap between farm and community, supporting timely deliveries, equipment transport, and operational logistics essential to the farm’s success.
Noah Lyles -
Regenerative Associate, Etta Hills Farm
Noah Lyles, a Regenerative Associate, assists with livestock management, pasture improvement, and infrastructure upkeep. His role is essential in implementing adaptive grazing systems, caring for diverse livestock species, and maintaining the regenerative cycles that keep Etta Hills Farm thriving.
Rachel Gastelum -Regenerative Sales Associate, Etta Hills Farm
Rachel Gastelum serves as a Regenerative Sales Associate, connecting customers with the farm’s nutrient-dense, regeneratively raised products. Through farmers markets, retail partnerships, and direct customer outreach, Rachel helps tell the story of Etta Hills Farm’s regenerative mission while ensuring buyers understand the value of supporting local agriculture.
Talin Applegarth -Regenerative Associate, Etta Hills Farm
As a Regenerative Associate, Talin Applegarth works directly in the field to maintain animal health, implement regenerative grazing practices, and keep farm infrastructure in peak condition. Talin’s dedication to the land and livestock supports the long-term sustainability and productivity of the farm’s operations.