MEET OUR TEAM
Dr. Allen Williams, Ph.D.
Dr. Allen Williams is a sixth-generation family farmer and a founding partner of Understanding Ag, LLC, the Soil Health Academy, and Regenified, LLC. He is renowned globally as a leading expert in regenerative agriculture, with a particular focus on grass-fed beef production and soil health. His extensive experience includes consulting with thousands of farmers and ranchers around the world, managing operations ranging from a few acres to over two million acres.
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Dr. Williams has been prominently featured in various film and documentary series, including the Carbon Nation film series, Soil Carbon Cowboys, the Roots So Deep documentary series, the Dr. Oz show, A Regenerative Secret, the Farmer’s Footprint film series, the Sacred Cow film series, TedX Boston, and COP28. He is a prolific author, having written over 400 articles on regenerative agriculture and related topics.
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With a Ph.D. in Livestock Genetics from Louisiana State University and both an M.S. and B.S. in Animal Science from Clemson University, Dr. Williams also has a strong academic background. He has previously served as a faculty member at Louisiana Tech University and Mississippi State University. Throughout his career, he has pioneered many early regenerative grazing protocols and forage finishing techniques, making significant contributions to the field. Dr. Williams is also a highly sought-after speaker at conferences worldwide, sharing his knowledge and expertise to promote regenerative agricultural practices.
Chris Williams
Born and raised on family farms across Mississippi and Alabama, Christopher Williams brings a lifetime of agricultural experience and a deep passion for regenerative farming practices to his role as General Manager at Etta Hills Farm. His expertise spans a wide range of livestock management, including cattle, pigs, sheep, alpacas, chickens, and turkeys, which he oversees with a commitment to regeneration and eco-conscious methods.
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A proud alumnus of Mississippi State University, Christopher holds a degree in Business Information Systems. His education, blending technological savvy with business acumen, has equipped him to lead Etta Hills Farm towards innovative practices that honor nature and nurture the community. Under his leadership, the farm has not only thrived but has also become a beacon of regenerative agricultural practices in the region.
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Christopher is the founder of the Regenerative Ag Club at MSU, which under his guidance, has expanded nationally (Regenerative Agriculture Collegiate Program) in collaboration with Kiss The Ground, spreading awareness and adoption of regenerative farming methods across educational institutions.
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Beyond his agricultural commitments, Christopher serves as a private pilot, a certified firefighter, and a skilled drone pilot for search & rescue operations with the Central Oktibbeha Fire Department, Sturgis Fire Department, & Lafayette County Fire Department. His diverse skills and community service roles highlight his dedication to both local and global well-being.
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Dedicated to ongoing education and community engagement, Christopher frequently collaborates with Understanding Ag, LLC, and the Soil Health Academy to further his knowledge and share his expertise. His work not only enriches Etta Hills Farm but also contributes significantly to the broader conversation on regenerative agriculture.
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Christopher's multifaceted career is a testament to his relentless pursuit of excellence and his unwavering commitment to creating a regenerative future for all.
James Triplett
At the heart of Etta Hills Farm is James Triplett, a passionate leader who blends his dedication to regenerative agriculture with extensive expertise in marketing, communications, and sales. With a strong background in strategic consulting and supply chain management, James is committed to bridging the gap between farmers and consumers, ensuring that the value of local, regeneratively farmed products is understood and appreciated. His experience in sales and communication drives his efforts to educate the public on the importance of supporting local agriculture and embracing farm-to-table living.
James’s expertise in supply chain management helps Etta Hills Farm operate efficiently, delivering products in ways that are both environmentally responsible and beneficial to the community. His goal is to create lasting connections—not only between the farm and the local community but also between consumers and the sources of their food. By fostering these relationships, James aims to enhance the value of what Etta Hills produces while cultivating a deeper appreciation for the work that goes into growing and raising healthy, local food.
Through his leadership, James Triplett is committed to building a sustainable and connected food system that values both the land and the people who care for it.
Tabitha Fulgham
Tabitha is the dedicated owner of Hickory Heal Farm, where she practices regenerative farming and supports local food systems. With a background in marketing management for farmers' markets, she began the Oktibbeha County Weston A. Price Foundation Chapter to strengthen community ties around healthy food practices.
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As Secretary and Assistant Treasurer of the Mississippi Women of Agriculture, Tabitha is passionate about empowering women in agriculture. She also holds a certificate from Annie's Project, which equips women with the tools and knowledge they need to thrive in the agricultural businesses.
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In addition to her farming experience, Tabitha is certified in Advanced Clinical Herbalism, Business Development, and Holistic Vitalist Practices. Currently, she is furthering her education as a student at Market Gardeners Institute and Understanding Ag, deepening her commitment to regenerative agricultural practices and local food access.
Noah Lyles
Noah Lyles has always had a deep connection with animals ever since he was a child. His grandfather raised cattle, so each year Noah would help round them up and take some to the sale. His great-grandmother would milk the cows, and Noah often assisted her, while she also took care of feeding the baby calves. His grandparents always had chickens and horses around the house, and Noah loved playing with the chickens and riding the horses. His uncle also raised a variety of animals, including hogs, goats, chickens, ducks, rabbits, and turkeys, and Noah would often visit to help feed them. For Noah, being around animals and ensuring they had a good life has always been a natural part of who he is.​